A Complete Guide to Design a Travel Website

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If you are someone who has a travel business, works in tourism, or loves to write about travel, then having a user-friendly website is crucial. It should act as an umbrella where people can understand your offerings, such as packages, make bookings, and stay updated on your adventures. 

And you know what the best part about it is? Now, building a travel website is everyone’s cup of tea, and you don’t need too much technical experience to do it. You can easily build a user-friendly website on a content management system or a website builder. However, if you are looking for a top-notch solution and tailored website you can hire reliable travel website developers for that. 

You can develop more functional and appealing traveling with the right content and creativity without being from a technical background. This accessibility enables individuals to share travel experiences, recommendations and tips with the world or start their own travel business. 

How to build a travel website?

Here, in this section, we will explore different factors you have to consider when developing a travel website:-

Understand goals and target audience

Before entering your travel market, avoid becoming a one-stop solution. First, identify your goal. Understand what you want to deliver to your audience. Decide whether you want to provide them with information on the:-

  • Geography, budget, dates and duration of trips
  • Flight attributes, staying, vehicle and rental cars

You can also research which category you want to target with your services, such as business trippers, family vacationers, Winter ski enthusiasts, friends’ gateways, or bachelors. In your research, please consider people’s lifestyles. After determining your right audience, it’s time to move to the monetization model. 

Platform monetization

The revenue model of your travel business is tightly associated with the goals you have for it. So, let’s discuss some of the ways to monetize your website:-

  • Commission: You can charge a commission fee just like a brick-and-mortar travel agency. For instance, on, the commission paid to the website depends on your hotel’s ranking.
  • Listing: You can charge businesses to list their name on your platform. Also, you can offer them a premium listing on which they have to pay you extra money to get top positions. 
  • Transactions: You can create a website to sell tourist equipment and other products directly to customers. You can list clothes, bags, food items, and more that can help tourists have a seamless vacation.
  • Advertising: You can run ads on your website or promote other agencies with sponsored posts on your website. Moreover, you can run social media campaigns, email marketing and operator’s advertisements for different travel agencies. 

Craft Impressive Homepage and Landing Page

We all know that “first impression is the last impression”. So, after identifying your potential audience and monetisation strategy, it’s time to build a homepage. Your homepage must be appealing and professional-looking in order to attract potential customers. You must add:-

  • Clear Value Proposition
  • Impressive visuals
  • Trustworthy partners
  • Easy Navigation
  • Call-To-Action (CTA)

All these features provide an interactive interface for visitors. The homepage is the first interaction with your business, so having an exceptional homepage will not only attract potential customers but also enhance your brand value. However, if you are not confident about making webpages you can hire travel website developers to get best and tailored solutions.

High-Quality Content

Travel websites can never be navigated without visual media. So, while adding media to the website, ensure that you use high-resolution images and videos to your website. You can add multiple media related to different tourist places. 

Having low-quality images on the website can lead to blurry effects. This will negatively impact visitors, who might leave your website without showing any interest. Also, while sharing media, follow the SEO optimization guidelines. 

Nowadays, people have very limited time to access a website, so it is advised to focus on uploading infographics with all the necessary details such as offers, discounts, time, cost, and, most important, call-to-action messages.

Be informative with Content.

While making a travel website your primary goal is to impress the visitors to generate potential leads. So, you must keep your product & service page informative and keep all details at one point. You have to keep details such as:-

  • Complete tour package
  • Itinerary details
  • Package with inclusion and exclusion
  • Detailed information on the tour schedule
  • Facilities and services in one place

Organizing details will not only impress your customers but also encourage them to make quick decisions without wasting much time.


Now, you have a better understanding of the travel industry and its business model. In the past few years, the online traveling industry has shown significant growth. However, in order to remain competitive in the market, businesses must rely on a reliable online presence, especially user-friendly websites. 

If you also want to develop a website and are looking for travel website developers, Owebest Technology is here to share its professional expertise with you. 

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