In recent years, Artificial Intelligence has taken the Digital Marketing industry and professionals by storm. Business owners no longer rely primarily on offline marketing efforts. The analytical data available with the help of AI tools have proven to be the real game changer that has assisted businesses in grabbing the untapped market, acquiring sales by understanding their buyer persona, and personalizing sales strategies.
If you run or manage an online business, then this blog is for you. Artificial intelligence has a strong correlation with digital marketing. However, if you have hired a digital marketing agency and are paying them a heavy amount to market your business without understanding what it is and how it works, then it might trouble you.
Before diving into details, it’s significant to understand what artificial intelligence is and how it relates to digital marketing.
What is artificial intelligence?
Artificial intelligence is a technology that leverages data, observations, and economic trends to make automated decisions for internet users.
It can be a potentially powerful tool for helping businesses with their Digital Marketing strategies. Moreover, digital marketing can also identify data, trends, audiences, and other relevant information.
How does AI relate to Digital Marketing?
Online businesses market their products mainly through ads. These ads can be on any platform including, Facebook, Google, and YouTube.
Have you ever noticed whenever you check for a product on any website or search for that product on google, you suddenly start seeing it everywhere? It is “artificial intelligence”!
The suggestions of products you see on your social media are the result of the data you provide. Artificial intelligence can analyze this data at an unprecedented rate that humans can’t.
The performance of these ads is majorly dependent on Pay Per click. Pay-per-click marketing (PPC) is one of the latest search marketing developments in digital marketing. It helps businesses to increase reach, run campaigns, and generate sales.
Pay-per-click marketing has a strong relationship with artificial intelligence. You can see visible results on how these ad campaigns maximize their potential based on AI analytics.
Correlation between SEO & AI
Search engine optimization is one of the key factors that contribute to your content going viral on the internet. If you are an online business, and you are posting content on your socials and website without using SEO intelligence, then you are wasting your time.
No matter how consistently you post, what value you provide through your content, or how excellent quality it has, it will take you nowhere unless you use search engine marketing intelligence to make your content optimized. But for this, you need to understand SEO intelligence first.
What is SEO intelligence?
Artificial intelligence analyses the relationships between content pages, websites, and search engine rankings. The results of this analysis are actionable, and fast and help businesses to out-optimize the competition.
AI has revolutionized eCommerce SEO intelligence through many software and digital advances.
The SEO industry always remains in a state of flux. New technologies are emerging all the time, and Google keeps changing its algorithm.
Google has been using artificial intelligence since 2015, to help process search results. Since then several companies started using AI systems for solving search queries and experimenting with machine learning to get ahead of the curve.
What future does AI hold in the digital marketing industry?
A whole new plethora of AI-based SEO tools has already proven their effectiveness for content creation, SEO keyword research, voice search, traffic growth on websites, and SEO workflows.
These applications have made it potentially evident that Artificial Intelligence is the future of SEO.
So, if you are thinking about whether SEO artificial intelligence will take over humans in the world of digital marketing? It might be possible at some stage, but humans can always perform better than robots, especially regarding the creative aspects of marketing.
No doubt machines are excellent and even better than humans at finding data correlations, but they can never create an emotional connection with the audience that is important to build a brand and loyal customer base.
Some companies also hire expert SEO Services Agency that help you incorporate new techniques and trends in your marketing strategies, thus making them scalable and sustainable.
So, if you want your business to grow, then you need to combine human intelligence with artificial intelligence in SEO. Integrating AI into your marketing campaigns will ensure your brand is ready for the advances of the digital age.