7 Common Mistakes that Product Owner In Scrum Projects Usually Does

Product owners in scrum projects have several hats to wear. Product owners have a lot to handle to bring a product from concept to delivery, from business strategist and product designer to customer liaison and project manager.

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Product owners in scrum projects have several hats to wear. Product owners have a lot to handle to bring a product from concept to delivery, from business strategist and product designer to customer liaison and project manager. This is especially true for Agile teams where cross-functional cooperation and short turnarounds are the norms.

It should come as no surprise that product owners face a variety of difficulties to handle, conquer, and balance given the large number of moving pieces they must keep track of.

The most frequent problems Agile product owners have are discussed below, along with advice on how to solve them in the universal agile blog.

1. Lack of research and study before planning

For product owners in scrum projects, data and information are essential to their work. To create and launch successful products, product owners and developers are essentially operating in the dark without essential customer, market, and user data. In other words, it’s challenging to move forward accurately or strategically without good data to guide your decisions.

Because they don’t always have control over the solution, this is one of the more difficult challenges product owners must overcome. The simple solution to the issue is, of course, more study.

Working with stakeholders to gain access to more data may be necessary if you lack the data you require for analysis and the development of strong customer stories and strategies. Spend some time conducting more research before you begin to plan. When you learn new information, be prepared to adjust as necessary.

2. Insufficient prioritization and shifting of priorities throughout sprints.

Clear prioritizing at every step of development is essential for successful Agile development.

Of course, it’s easier said than done. Priorities are frequently difficult for product owners to maintain, particularly when demands alter mid-sprint. Prioritization is crucial because edge cases (which have a smaller impact, happen less frequently, or have solutions) can divert your attention from features with a higher impact.

So how can product owners make sure sprints are smart and focused from start to finish?

One strategy is to establish priorities for your story points early on through your product and business strategies. Give higher priority to user stories that will benefit your customer base the most as you weigh your options. To ensure that everyone is on the same page going into your next sprint, consult with other stakeholders to reach an early agreement.

3. Projecting timetables and delivery

Product Owner In Scrum

One of the most challenging responsibilities product owners have is forecasting delivery. A precise delivery timeline is exceedingly difficult to anticipate due to a large number of variables and unknowns that must be taken into account. Humans also enjoy underestimating how long something will take, which increases the likelihood of overpromising and under delivering, which is never a good thing.

Forecasting is a crucial tool in the arsenal of the product owner in scrum projects, notwithstanding its difficulties. With scrum master certification you will easily spot it.

Effective forecasting supports your team’s autonomy and productivity while also enhancing your leadership’s credibility. It is challenging for sales and marketing to plan and schedule campaigns when release dates can’t be predicted with reasonable accuracy. It is also challenging to have discussions with leadership about tradeoffs, strategy, and priorities.

So how do you make predictions less painful?

Creating a solid product roadmap is one of the best ways to hit your forecast in the head. Your roadmap will assist you in creating a release schedule that details all the tasks necessary to complete that feature, including analysis, design, development, and testing.

Additionally, you can discuss anticipated timeframes for each component of the sprint using the shared knowledge of your Agile team. This will not only assist you in reaching an agreement on a workable release date, but it will also reveal any presumptions and guarantee that everyone is satisfied with the commitment made in the end.

4. Coordinating teams and gaining support

In addition to the product owner in scrum projects, most products typically have at least two or three other stakeholders. These parties can influence the project’s direction because they frequently have divergent goals and priorities for the final product. Additionally, Agile development calls for cross-functional cooperation, which can make getting buy-in on strategy and emerging changes difficult.

Product owners must negotiate these conflicting agendas and viewpoints to bring teams, stakeholders, and leadership together.

Product owners in scrum projects must express themselves effectively at every level and emphasize the importance of their work as the project progresses to achieve alignment. Utilize your roadmap to explain your plans and strategy, and communicate frequently with stakeholders to keep them informed of your progress and any changes.

5. An overwhelming backlog of products

Managing the product backlog and making sure it is visible, transparent, and understandable to all stakeholders and developers is one of the main duties of product owners. You run the risk of misaligning objectives, accountabilities, and deadlines if your developers don’t have access to backlog information and updates.

You need to have a strong product roadmap to prevent falling behind on your product backlog or concentrating on the wrong priorities.

Throughout development, your product roadmap serves as your direction and compass so that you always know what to concentrate on, who is in charge, and when tasks are due.

For your team to develop goods deliberately rather than reactively, a product roadmap is very crucial. For instance, you are more likely to become mired down in ad hoc requests and concentrate on developing products only in reaction to consumer input if you don’t have a clear roadmap. 

Without a plan in place, you run the risk of creating a product that caters too much to your loudest stakeholders (or customers), which isn’t always best for your target market as a whole.

6. Taking care of several stakeholders

Anytime you collaborate with a large group of people, especially those from different functional teams, there is a chance for misunderstandings and misalignments. Miscommunication can result in time wastage, unclear priorities, and expensive development delays.

As a product owner, it is your responsibility to manage these (often conflicting) perspectives and priorities by establishing expectations and keeping lines of communication open throughout the development.

To clearly describe product plans, including strategies, priorities, and team-wide accountability, use your product roadmap. You can keep everyone informed by communicating early and frequently (and by spelling out plans and duties).

7. Decision fatigue

Product owners frequently have to handle too many options in a short period, which is a common criticism. Agile development is all about adaptability and strategic flexibility, but this also requires frequent decision-making to deal with new information, changing requirements, competing stakeholder objectives, and numerous queries and explanations from team members throughout the day.


It’s difficult to handle products. Product owners must be excellent communicators, skilled coalition builders, and flexible to shifting demands and objectives. It’s a delicate balancing act, but with the right resources and assistance, product owners can overcome these challenges and consistently produce top-notch goods.

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